Lesson 4


Where Is The Best Place To Apply Fragrance?

You should aim to apply cologne on warmer parts of your body – or pulse points. Good areas to spray are behind the ears, the back of the neck, the chest, the shoulders, the wrists, the inner elbows, and the forearms.

It’s become a cologne cliche for guys to spray or splash cologne after they’ve shaved. However, I don’t recommend spraying your neck or face after shaving. Not only is it painful to do so, but it can also cause irritation, and the high alcohol content can actually dry out your skin and make you look older. 

Stick to the warm pulse points – the heat from these areas will help the scent radiate from your body and reach the noses of those around you.

How Much Cologne Should You Spray On Your Body?

For the most part, the phrase ‘less is more’ applies here. No one wants to be overwhelmed with someone else’s cologne, so spraying too much can make your signature scent seem unpleasant to people.

Remember, fragrance should be discovered by people near you, not shoved up the nostrils of unsuspecting passers-by. Don’t be the guy who bathes himself in fragrance and announces his presence before he even enters the room! 

However, the quantity you apply may need to change according to the situation you find yourself in. Depending on your environment, it may be appropriate to use more or less fragrance to ensure optimum projection.  

For example: 

  • If you are walking around outside, your scent could get lost in the sea of other smells around you. To combat this, go a bit heavier so you’ll still be detected by the people passing by.
  • When in close quarters (e.g. on a plane or in a small office), your scent will be far more noticeable as people are closer to you and you’re not outside. In this instance, be conservative with your application for the sake of those around you!

Do Different Strength Fragrances Need To Be Applied Differently?


As most of your guys will know, a fragrance can come in many different strengths. As guys, we tend to use the umbrella term ‘cologne’ to describe any fragrance we own. However, this isn’t strictly correct. 

Technically, fragrance strengths can be categorized using the following terms:

  • Eau Fraiche – The most diluted fragrance classification, usually with 1% – 3% perfume oil in alcohol and water. This typically lasts for less than an hour. 
  • Cologne (Eau de Cologne) – The oldest term for perfume, used in North America for masculine scents. Light, fresh and fruity, typically composed of 2% – 4% perfume oils in alcohol and water. Colognes tend to be used in fragrances for younger people and usually last for about 2 hours.
  • Toilette (Eau de Toilette) – A light spray composition with 5% – 15% pure perfume essence dissolved in alcohol. Toilettes will usually last for about 3 hours.
  • Perfume (Eau de Parfum) – Historically genderless, used to describe both men’s and women’s fragrances. Perfumes contain 15% – 20% pure perfume essence and last for about 5 to 8 hours.
  • Perfume – A corruption of the Latin phrase per fumum (through smoke). The most concentrated and expensive of all fragrance options. Slightly oilier perfume comprises 20% – 30% pure perfume essence. A single application of perfume can last up to 24 hours.

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