Lesson 1


Fragrance is not just a means of attracting women.

We’ve all seen those fragrance commercials where guys and hot women hit the pool after spraying some cologne. It’s a classic marketing technique, after all – sex sells.

However, these commercials don’t tell you that fragrance is more than just a way of attracting a potential mate. Sure – a great cologne is a potent tool to up your dating game, but it’s an even more powerful tool for self-discovery and expression.

In today’s lesson, we’ll be exploring the psychological benefits of a great fragrance.

Fragrance Is An Extension Of Your Personality

If you had to define yourself using only one word, what would it be?

  • Strong?
  • Smooth?
  • Dedicated?
  • Happy?
  • Chilled?

Whatever adjective you use, I guarantee there’s a fragrance that perfectly matches your personality profile.

For many guys, that’s how they define their signature scent (a fragrance that perfectly portrays you as an individual). But finding your signature scent can be tricky; it involves a lot of trial, error, and often quite a bit of expense as you test out different fragrances.

Regardless, the end goal is the same for every guy – find a cologne that people immediately identify as ‘your smell’ because it perfectly reflects who you are and what you’re about.

Fragrance Is A Piece Of Your Olfactory Wardrobe

Be careful – wearing one fragrance all year round isn’t always a great idea.

As with any item in your wardrobe, you must assess your environment to decide whether or not the fragrance you’re wearing is appropriate or not.

After all, you wouldn’t wear sweatpants to a job interview, and you wouldn’t wear a suit to the gym. Likewise, wearing a powerful fragrance to the office might be overpowering to your coworkers, while wearing a light scent on a date might not make enough of a statement.

So what’s a guy to do? It’s simple – build an Olfactory Wardrobe containing various fragrances so you’re covered for any situation you might find yourself in.

Generally speaking:

  • Lighter scents are best for warmer weather and the office
  • Heavier scents suit colder climates
  • Fresh and floral scents are great for the daytime
  • Oriental and woody scents are best for evening events

Fragrance Creates Strong Links To Memory

We’ve spoken about scent conditioning already, so I won’t repeat myself too much here.

However, it’s important to note that fragrances can be powerful tools to help transport you back in time and relive past experiences – no flux capacitor necessary!

So how does it work?

It’s pretty straightforward – our brains attribute scent to memory.

Scents evoke a powerful emotional response because of the proximity of the Olfactory Bulb to the Limbic System (a part of the brain responsible for coordinating our emotional responses). These two components are located close together, so scents picked up by our Olfactory Bulb are sent directly to the Limbic system, which triggers and stores an emotional reaction to that scent.

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